KBank (KASIKORNBANK) is an organization with great potential in developing and implementing the “Digital Transformation” strategy. It overcomes the challenges and disruptions of the digital economy in the changing world. Also showed the flexibility to adapt using the potential of digital technology to meet the key challenges in stepping into the new world.

In the past, Kasikorn Bank or KBank has had well-known digital services such as K PLUS, the number one financial app in Thailand with more than 20 million active customers in the first quarter of 2022, LINE BK, a financial service on LINE application that has been used by 50 million Thais and 3.2 million have opened an account, including Khun Thong, a chatbot in LINE application that helps you calculate money with more than 1 million active users.

Box 1 and 2: 

Current [Core Business] + Current [Market] + New [Market] 

KBank drives the traditional banking business (Commercial Bank, Securities Business, and Related Businesses) with digital banking services to maintain a leadership position in payment services on all digital platforms and support all types of payments in the customer ecosystem, serving customers in both individual and SME groups, corporate and overseas business. Well-known services such as K PLUS, K PLUS shop, K PLUS SME, K BIZ, LINE BK, Khun Thong, etc.

Box 3 and 4: 

New [Core Business] + Current [Market] + New [Market]

The "strategy" in 2020 that banking becomes a regional is different from the traditional KBank aims to the organization. With the company "Kasikorn X" (KX) business, the technology establishment of KX, which is a new company that will create S-Curve, generates new income for banks under KBTG that has more than 2,000 employees in the company.