IoT TRANSFORMATION & Outcome Economy
IoT TRANSFORMATION & Outcome Economy
“We use smart vending machines to complement our digital strategy for sales. That includes Smart Connected Fleet, empowering the digital journey of consumer purchases. and a seamless payment and loyalty system.”
Derek Myers Derek Myers Group Director, Channel Strategy and Development, Coca-Cola
In 1982, one-third of their vending machines were connected to the Internet.
The Company is now using IoT to tailor contextual customer engagement strategies and deliver services in one click.
In addition to helping to get information about the buying behavior of customers, the company can also quickly build customer loyalty and track consumption to improve targeted marketing.
Getting data from IoT-enabled vending machines is important because this helps identify places that sell well. popular drink inventory level and machine profits.
Coca-Cola also used this information to create new flavors from the analysis of the accumulated big data, knowing how popular the combination of Cherry Coke and Vanilla Coke is with customers, for example.
Consumers can collect bonus points and use them to get free drinks with just one tap on their smartphones.
Coca-Cola is one of the retailers with the most mobile payments.
Source: Internetofbusiness.com
MARKETING TRANSFORMATION