MARKETING TRANSFORMATION

is the process of using digital technology and data for processes or marketing activities to support the business transformation plan in terms of having new efficiency, creating a customer experience, and a new business model.

Understanding Martech, the Martech Stack, Marketing 5.0 concepts and the Customer Experience Model will help your business transform with a customer-centric mindset throughout the customer journey at each touchpoint of customer interaction. This leads to awareness of emotions, feelings, mindset, and attitudes of customers in a 'positive' manner toward products, services, brands, and the organization resulting in expected customer behavior and leading to the results of the desired business"

Author of TRANSFORMER PLAYBOOK and Founder of DIGITAL TRANSFORMATION ACADEMY 

MARTECH Marketing Technology

is digital technology used in marketing processes or activities. MARTECH has made great progress. As of May 2023, the number of service providers reached 11,038, an 11% increase from the previous year. (Source: Chiefmartec)

To use MARTECH, you must know MARTECH STACK

is a list of marketing technologies that describes the software and technology that marketing teams use to manage, implement, measure, and analyze success. It basically automates the deployment process and the system learns to improve continuously. These tools help marketing save time, make it more efficient, and gain access to insights. 

Case Study of MARKETING TRANSFORMATION

Starbucks From “The Third Place” to “Digital Third Place”

CVS Health From health, beauty, and drug stores to a leader in healthcare services

Amazon From an online bookstore to become No.1 company in the world with AWS

Nestle From Food Business to Healthcare Platform

Adobe From selling packaged creative software to cloud computing platforms

airasia From the leader of the low-cost airline to super app platform

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